Gertrude E. N. Tratt: "The Herald, the oldest weekly in Cape Breton, began as a weekly with four 24" x 36" pages and a circulation of slightly more than 800. James W. Gould was editor and publisher, but within five years was succeeded by A.C. Bertram. Under Bertram's ownership the paper was more than tripled its circulation to 2,750 and its format altered, first to four 19 1/4" x 28 1/2" pages, and then to eight 15" x 23" pages. During these years it was Conservative in politics.
Sometime before 1910 the North Sydney Herald Publishing Company had begun to issue the paper. Its politics changed from Liberal-Conservative to Liberal, then to Independent. The circulation rose to a peak of 4,700 in 1918, and then began a steady decline. While it retained its eight pages, these reverted to Bertram's 19 1/4" x 22 1/2" size.
For some years after 1920, a daily as well as a weekly edition was published. At that time J. S. MacDonald was manager of the Herald Publishing Company. The daily, like the weekly, was an eight page newspaper. It cost $6 per annum, was Liberal in politics, and it had a circulation of 1,700.
The daily apparently ended about 1928 but the weekly continued for another 20 years. In the mid-thirties it became once more politically Independent."